Preferred Hotel Group Named 'Hotel Brand Management Company' of the Year at 2010 HM Awards

Last week Preferred Hotel Group™ was named best 'Hotel Brand Management Company' in Australia, New Zealand and the South Pacific during the 8th Annual HM Awards for Hotel & Accommodation Excellence.

Hosted by Australia's travel leading industry publication, HM - Hotel & Accommodation Management, the awards were announced in Sydney and presented across 42 categories which included key staff, departments, properties and chains.

"It is wonderful to be recognised with such a distinctive accolade by our travel industry peers and the media. We thank HM Awards for giving us this special recognition," said Lindsey Ueberroth, President, Preferred Hotel Group. "We have had tremendous global growth this past year, expanding each of our brands, thanks to a focus on cutting edge technologies and the efforts of our world class global team."

Recognized as the region's leading accolade for the hotel industry, the HM Awards are voted on by a panel of 50 regional top industry professionals and media. This year the awards were presented in front of a record number 520 guests including the region's leading hoteliers, staff, key suppliers and dignitaries.

About Preferred Hotel Group™
Celebrating over 40 years of excellence, Preferred Hotel Group™ is a leading provider of business solutions for independently owned and operated hotels and resorts around the world. Services include sales, marketing, technology, distribution, and quality assurance. Comprised of more than 800 best-in-class hotels in over 70 countries, Preferred Hotel Group encompasses five distinct brands: Preferred Hotels® & Resorts (www.PreferredHotels.com ), Preferred Boutique™ (www.PreferredBoutique.com ), Summit Hotels & Resorts™(www.SummitHotels.com ), Sterling Hotels™ (www.SterlingHotels.com) and Historic Hotels of Americas®(www.HistoricHotels.org ). Preferred Hotel Group also offers I Prefer™ (www.iprefer.com ), an exclusive global guest benefits program, as well as Preferred Golf™, a membership program with entrée to the world's most spectacular luxury golf resorts (www.preferredgolf.com ). For more information, visit www.PreferredHotelGroup.com.

In September 2007, the company entered the luxury real estate market with the launch of Preferred Residences™ - a membership and exchange program for luxury shared ownership resorts that provide an exceptional level of service and amenities. Preferred Residences are held to exacting standards derived from the same Preferred Global Standards of Excellence™ on which the company has built its 41-year heritage in the hospitality industry. For more information, please visit www.PreferredResidences.com